A playful identity and digital experience for a bubble tea brand in Ljubljana.
SUSU Bubble Tea is a bubble tea and coffee brand in Ljubljana. The brief was to create a cohesive identity and digital experience that carried its playful character across the website, ordering journey, and physical café without losing clarity or craft.
We developed a rounded logo inspired by tapioca pearls and a vibrant color palette. The identity balances energy and warmth, with custom illustration adding personality to product and loyalty moments. Bricolage Grotesque supports the expressive visual language.
The Webflow website uses playful interactions, illustration, and motion to make the experience feel lively. Product pages lead into a dedicated ordering web app. The same visual cues extend to the storefront and interior, helping customers recognize the brand at each touchpoint.
My UX/UI work mapped the journey across digital and physical spaces, from browsing and ordering to the in-store experience.
I worked on the brand identity, website experience, and stylized product renders. The renders show customization while keeping the digital menu and promotional materials visually consistent.
Together, the identity, UX, and physical setting create a welcoming experience that is easy to remember and enjoyable to return to.