Brand identity, signage visualization, and production design for a Valencia lighting studio.
MegaPublic is a small business in Manises, Valencia, making custom neon signs, illuminated lettering, and lighting for commercial spaces. I supported signage design and production while improving the path from client brief to visual proposal, approval, and fabrication.
A central part of my role was turning client requests into clear mockups and technical plans. Better visual proposals helped clients understand the outcome before manufacturing and made communication and revisions more efficient.
Working close to fabrication brought practical constraints into the design process: materials, light behavior, installation, and durability all shaped the final result.
I created visualizations of the studio’s signage techniques, from classic neon to backlit 3D letters and illuminated logos. Translating physical materials and lighting into convincing digital previews was both a technical challenge and a creative highlight.
I also developed MegaPublic’s brand identity. The bold logo was designed to work across the signage techniques the company produces. Branded offer documents showed the mark rendered in different lighting methods, giving proposals a consistent look while demonstrating the studio’s capabilities.
This work strengthened my 3D and vector practice and taught me to anticipate production issues early, so that visual ideas stay clear and feasible through fabrication.
